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Mini Truckin' Magazine: A PRIMEDIA Publication. For now. Primedia Inc., which can be found on the New York Stock Exchange as PRM, is a United States targeted media company incorporated in November 1991, that distributes content through mediums such as magazines, directories, trade shows, video, internet, television, and other means that reach niche markets. Primedia operates through three segments: Enthusiast Media, Consumer Guides, and Education. You can learn more about these segments. The segment that you'd probably be most interested in is Primedia Enthusiast Media (PEM). This segment contains more than 70 magazines and 90 websites; some brands you might recognize include: Motor Trend, IntelliChoice, Sport Truck, Truckin', Mini Truckin', Four Wheeler, Rod & Custom, Import Tuner, Lowrider, Skateboarder, Surfer, Home Theater, and the list goes on and on! Basically, Primedia has many of the magazines that you've come to like over the years. (As a side note, as of Feb. 8th, this now also includes VerticalScope Inc.'s Modified Automotive Group, out of Toronto.) Primedia Enthusiast Media can be broken down into: Consumer Automotive, Enthusiast Automotive (Performance & International), Marine, Action Sports, Equestrian, Home Technology & Photography, and Entertainment. (Interestingly, Entertainment includes Soap Opera Digest and Soap Opera Weekly!) So basically, Primedia is big, and covers a breadth of "things" ranging from Auto Guides to Apartment Publications to Enthusiast Magazines to Channel One News, etc. Remember, I have only briefly talked about the Primedia Enthusiast Media segment, because that's where Mini Truckin' fits in. My email comes from Automotive.com, as Automotive.com was acquired by Primedia to help out with the digital side of the magazines. On Friday, February 9th, Primedia authorized its intention to sell the Enthusiast Media segment (PEM) - the segment where Mini Truckin' fits in. Why? Of the numerous reasons, a good one would be that the market is favorable for such sale, for detailed reasons that we probably don't care about. Basically, Primedia faced a net debt of $1.31 billion on September 30, 2006, and selling PEM would help reduce this debt. Interestingly, stock rose over 22% in the afternoon of February 9th, to $2.02, the day this was announced. Right now, it is at $2.49. If you look at Primedia stock prices over the past year, you'll notice these are huge jumps upward. What does this mean for you and me? I don't know; we'll see! Don't worry - go work on your truck and be glad it doesn't directly affect you!
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